Adobe launched utility analysis created for, so that the company can evaluate the impact of social media on the income of the organization and the overall value of the brand.
Adobe SocialAnalytics allows companies to collect all available data from Facebook and Twitter, as well as various blogs, forums, message boards and other popular sites, such as Dailymotion, Hulu and YouTube.
Analysis takes place in real time, and data can be filtered out, to evaluate the impact of the Like on Facebook, "explained Chad Warren, senior marketing manager at Adobe for an event to run this utility, which was held in London.
Users can also perform complex searches for products and brands. Warren gave the example of the sports goods, when the retailer to find out how well sold certain goods asks for information relating to only these products.
Request "Nike" brought all results containing the word on Facebook, Twitter and other social networks, but ON SocialAnalytics can filter the search and show only necessary for business results.
Warren added the word "shoes" is the advanced search in order to get more specific results. To ensure that the screen would make unnecessary information, he introduced the words that should not appear in the results.
The results are shown in a graphical format, where to specify references, pages viewed, number of unique visitors and potential audience. Other parameters can also be reflected in the chart for determining correlations.
The interesting fact is that this can also analyze the comments to understand how positive or negative feedback about the brand. According to Warren, Adobe SocialAnalytics uses a plain language of the algorithm, the accuracy of which is 80-90%.
Simon Morris, head of digital marketing at Adobe, said that consumers type of MTV and Warner Music have tested the beta version of the program and were able to determine the impact of social networks on your business.
He talked about how Beyonce announced at the MTV Video Music Awards about her pregnancy. The news caused 8 800 entries in twitter in the second, and Adobe to make a correlation, in order to see the effect on the traffic of the site.
"SocialAnalytics allowed MTV link peak messages in Twitter with the activity of users on your website, where they place advertising products", - he said. "The number of unique visitors to the site MTV has increased by 40%, and by 50% increased the number of page views of the site - all this happened after the recognition of Beyonce".
Adobe SocialAnalytics is already available. Warren said that this year will bring about the company 5 000 us dollars.
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